Search Engine Optimization (SEO) is a crucial aspect of digital marketing. It involves optimizing a website to enhance its visibility on search engines like Google. By implementing effective SEO strategies, businesses can attract more organic traffic, improve their online presence, and ultimately boost their website performance.
SEO encompasses several key components, including keyword research, on-page optimization, and backlinks. Keyword research involves identifying relevant search terms that potential customers use to find products or services.
On-page optimization focuses on optimizing individual web pages to rank higher and earn more relevant traffic. Backlinks, or inbound links from other websites, are also vital as they signal to search engines that the content is valuable and trustworthy.
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