How Our London-Based Company Approaches Technical SEO

Search Engine Optimization (SEO) goes far beyond keywords and content. For a website to rank well in Google and deliver a smooth experience to users, it must have a solid technical foundation. Unfortunately, this aspect of SEO is often overlooked by businesses and even by some agencies.

At SEO London SSL, we believe that technical SEO is the engine that drives organic success. Without it, even the best content and link-building strategies can fail to perform. In this article, we explain how our London-based SEO company approaches technical SEO, what makes our process different, and how it supports long-term search visibility for our clients.

Why technical SEO is the backbone of search visibility

1. Comprehensive Technical SEO Audits

Our approach begins with an in-depth technical audit using advanced tools such as:

• Screaming Frog
• Sitebulb
• Google Search Console
• PageSpeed Insights
• Semrush Site Audit

We scan every element of your website to identify issues including:

• Crawl errors and broken links
• Duplicate content and thin pages
• Orphan pages and poor internal linking
• Slow page speed
• JavaScript rendering problems
• Missing or invalid schema markup
• Mobile usability issues

Each audit we perform is manually reviewed, and we provide a prioritised action plan based on impact and urgency. This ensures that your team or developers can address the most critical problems first.

2. Crawlability and Indexability Optimization

If Google can’t crawl or index your site properly, it won’t rank no matter how good your content is. Our technical SEO specialists ensure that:

• Your robots.txt file is correctly configured
• Your XML sitemap is clean, up to date, and submitted to Google
• No essential pages are blocked from indexing
• Duplicate or low-value pages are excluded using noindex, canonical tags, or redirects
• Internal links create a clear path for search engine crawlers

We also fix redirect chains, loops, and unnecessary 404 errors, all of which can hurt your crawl budget and user experience.

3. Page Speed and Core Web Vitals Optimisation

In 2025, site speed and performance metrics are not just nice-to-haves they’re essential ranking factors. Google’s Core Web Vitals focus on:

• Largest Contentful Paint (LCP) – How fast your page loads
• First Input Delay (FID) – How fast users can interact
• Cumulative Layout Shift (CLS) – How visually stable your page is

Our technical team improves these by:

• Compressing and lazy-loading images
• Minifying CSS and JavaScript files
• Implementing server-side caching
• Reducing third-party script usage
• Using lightweight themes or frameworks
• Leveraging CDNs (Content Delivery Networks)

We use real-world field data from Google’s tools to measure improvements over time, not just lab simulations.

4. Mobile-Friendly and Responsive Design Fixes

With over 60% of traffic in London coming from mobile devices, Google uses mobile-first indexing meaning your mobile version is what gets ranked.

We review and resolve:

• Viewport configuration issues
• Font sizes and tap targets
• Inconsistent content between desktop and mobile
• Hidden mobile content (accordions, tabs)
• Slow mobile loading times
• Mobile rendering errors

Our team works with developers and CMS platforms like WordPress, Shopify, Webflow, and others to implement responsive designs that perform across all devices.

5. Structured Data and Schema Markup Implementation

Structured data helps Google understand the context of your pages. We implement schema markup for:

• Products (for eCommerce)
• Local Business
• Reviews and ratings
• Services and FAQs
• Articles and blogs
• Events, recipes, or job postings (where applicable)

This enables your website to qualify for rich results (stars, prices, maps, featured snippets) in the SERPs, improving both click-through rates and trust.

At SEO London SSL, we manually test all schema using Google’s Rich Results Test and validate errors in Search Console.

6. International and Multilingual SEO (when needed)

If your London-based business also targets other UK cities or international markets, we implement:

• hreflang tags for language targeting
• Correct country or region-specific URLs
• Geo-targeting in Google Search Console
• Separate sitemaps for different regions or languages

This ensures that the right users are served the right version of your content, avoiding duplicate content issues or cannibalisation between locations.

7. Platform-Specific Technical SEO Support

Whether your site runs on a custom CMS or a platform like:

• WordPress
• Shopify
• Magento
• Wix
• Squarespace

Our team knows the technical constraints and strengths of each system. We apply platform-specific best practices and avoid unnecessary plugins or third-party tools that may cause conflicts or slowdowns.

We also assist developers by providing SEO-friendly implementation guidelines during redesigns or migrations.

8. Monitoring and Ongoing Technical Maintenance

Technical SEO isn’t a “set and forget” task. Google updates its algorithms regularly, websites grow, and small errors can add up quickly.

That’s why we provide:

• Ongoing technical health checks
• Monthly reports with crawl stats and error tracking
• Continuous updates on Core Web Vitals
• Notifications and fixes for indexing drops or performance warnings
• Support during website changes, migrations, or new page launches

We act as your technical SEO partner, not just a one-time auditor.

Why Choose SEO London SSL for Technical SEO?

What sets our technical SEO services apart is:

• We are based in London, so we understand the competitive landscape and digital standards of the UK market
• We offer human-led audits not just automated reports
• Our team includes both SEO strategists and technical experts
• We provide developer-ready recommendations for faster implementation
• Our approach integrates seamlessly with your overall SEO and content strategy

Whether you run a local service site, a B2B portal, or a large eCommerce store, we make sure your technical foundation supports long-term success.

Technical SEO is where performance begins

Without solid technical SEO, even the most beautifully designed websites struggle to rank. At SEO London SSL, we ensure your site is search engine-friendly, user-friendly, and future-proof.

Contact us today for a free consultation, and let our technical SEO experts help your London business unlock its full potential in Google Search.