Digital marketing refers to the use of digital channels and technologies to promote or market products and services to consumers and businesses.
It encompasses a wide range of marketing strategies, including content marketing, email marketing, social media marketing, search engine optimization (SEO), and more.
The primary goal of digital marketing is to connect with the audience where they spend most of their time: online. Digital marketing services vary significantly, each offering unique benefits to businesses.
Search Engine Optimization (SEO): SEO involves optimizing a website to rank higher in search engine results, increasing organic traffic. This includes on-page SEO, off-page SEO, and technical SEO.
Content Marketing: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a targeted audience. This can include blog posts, videos, infographics, and more.
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